Why are Users Ditching Your Mobile Application?

When you have launched your mobile application, you might have enjoyed hundreds of downloads and installs. But, is this what you can call as an App Success? No! It’s true that there was a time when getting your app downloaded was a triumph. But, today the competition is too tough that it is hard to keep the users attracted to your app. It is more likely that the users uninstall your application or never use it more than once.

“According to a survey, 70% of users uninstall an application within 90 days of app installation.”

If you are also facing this situation, or wish to prevent  user abandonment, check if your app is losing traction due to any of the following reasons:

Reasons Why Users are Leaving Your Mobile Application

1. Complicated On-board process

“Nearly 25% of app users uninstall the mobile app because it is too difficult or confusing to use. Again, 16% of customers leave the application if the registration process is too lengthy or complicated.”

If your app’s design is boring or registration process is confusing, the users would not hesitate to leave your app. So, make sure that your app design is engaging; prompting users to use it more. Also, make the onboarding process easy and convenient. Provide relevant information to the user throughout so that they can complete the process without any hassle.

2. Slow Loading Speed

“According to a source, if your app takes more than 3 seconds for loading, the users are more likely to quit the app.”

Today, the users are so impatient that if your app takes a longer time to load or does not inform them about the same, they would switch to an alternative. Hence, if your application is not loading faster, analyze what are the issues and optimize the speed of your app.

Also Read: Tips to Boost Your Web App Speed by 10x!

3. Frequent App Crashes

This can be another reason behind losing your potential customers. If your app does not offer a seamless experience to the users, they would get irritated and uninstall your application. So, keep in mind to hire only the top app development companies, as they have immense experience in building flawless, high-speed applications.

4. Wrong Target Customer Base

When building a mobile application, it is necessary to have a target customer base. Having a target customer base allows you to know what features you must include in your application, and how to do the marketing.

If you do not have a target audience or are evaluating the needs of wrong target user base, you would surely find lesser profit. The users would find the app less useful and soon kick off your application- making space for some other app.

5. No Reminder to Users

Even after having lots of apps on their phones, the users love to spend most of their mobile time on a few popular applications. In such a scenario, it is more likely that the user might forget about your application and use it once in a while. If it happens in your case as well, add push notification option on your Android or iOS app today itself.

A push notification can help you to prevent the barrier in communication; reminding the users to revisit your application. It can also be a great marketing strategy to encourage users to check your new arrivals, sales, and other customized offers.

When looking for the best mobile app development services, do not forget to mention the push notification feature at the priority.

6. Excessive Notifications

“About 52% of app users state push notifications as annoying distractions.”

Sending countless push notifications to customers can also irritate them, because of which they might uninstall your mobile app. So, keep in mind not to send limitless notifications. To understand how many push notifications are valid for keeping the users hooked to your app, consult with the top app development companies.

7. Higher Battery Consumption

“More than one-third of smartphone users disclosed that they uninstalled an app due to its higher battery consumption”.

If your mobile application consumes higher battery, the users might have to run for charging more often. To avoid this situation, the customers prefer replacing the application with an alternative. If your application also drains the battery quickly, take no time to look for the reason behind and resolve the issue.

8. Privacy Concerns

User privacy and Security are one of the major factors why users desert an app. In the last few years, the users have become conscious about the security. They do not install or use an app that asks for too many permissions or seems suspicious.

If your application also demands too many permissions, cut them down to a few crucial permissions required to deliver exquisite user experience.

Finishing Thoughts

If your mobile application is losing traffic due to any of the reasons mentioned above, take required action today itself! Make your application more user-centric, attract more customers and drive sales.